Wednesday, February 20, 2008

The Inside Scoop to Creating a Facebook Group

Richie Fitz commented in my earlier post Cisco got Facebooked asking about the set-up process and tips - here's what I can offer:
  • Set-up was easy. What we did was we set the group to 'private' initially so we could get it ready before the initial public launch (kinda like working in a staging environment). Everything but the title can be edited so make sure you choose your title carefully because it's final!
  • Grassroots start. Because we decided against using one of Facebook's sponsored groups, marketing and promotion was up to us. We started by having the core group of administrators invite their 'friends' to join - then the viral nature of Facebook kicked in as people joined and their networks were notified. We also referenced the Facebook group to people who register for the March 4th event on the uber user site.
  • Have a plan. We have a plan to update the group every week for at least the next 3-months. In week one we introduced Cupid along with a number of discussion topics, week two we introduced a new character, the Stork - complete with pictures and videos and we have more planned in the coming weeks (stay tuned).
  • Be social and be open. If you're going to create a group on a social media site you have to be willing to open Pandora's box and allow users to participate. We created a top 20 "Internet Addicts" list that encourages users to generate ideas and get recognized if their idea is selected. Also be ready to respond back to users when appropriate - don't be a deaf ear.

Join the group to see for yourself!

1 comment:

GilesRhysJones said...

nice blog. looking forward to 4th.