Cluetrain Rule #16: Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
Unfortunately, at least in my experience this is a rule that many marketers often break. It goes against everything we've learned in school - we've been trained to spin, position and drop plenty of buzzwords. Now it's time to unlearn these skills. I know it's easier said than done but if you're looking for ways to hint to your marketers that this no longer works and you think little humor will work try sending them this IBM video:
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