NBC Jumped on the Widget Wagon

I recently submitted a post about CBS, and as predicted NBC has jumped on the Widget Wagon with this annoucement that will allow bloggers to post television shows on their site.

Now think B2B marketing. We deliver rich content in a similar medium with webcasts and video-on-demand's. How hard would it be to create a widget to do the same thing? I don't know the answer to that but I'm going to start working on a pitch to my marketing team now...