Friday, June 15, 2007

Stop Playing Charades with Your Customers

Playing the guessing game to figure out what your customers want is the old way of doing things. Yes you can use market research and surveys then spend hours on end translating that information into a product strategy you think meets your customer’s needs.

Or – you can just ask. That's what Cisco is doing - they want to know "What new experiences do you want in your Connected Life?" Customers are encouraged to submit stories or videos on how they would like technology innovations to help in their everyday lives – at home, at work, or on the move. And as if having your idea become a reality wasn’t an award in and of itself, they are offering a grand prize of $10,000 to the most innovative idea. So what are you waiting for, join the conversation, submit your idea!

I think this is a pretty cool example of Marketing 2.0 in action (and not just because I’m involved with this project). In future posts I’ll provide progress reports on the success of this campaign. In the meantime I hope you're thinking about your connected life idea...

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