I was reminded by Christian Renaud's blog post that today is Blog Action Day.
This is an initiative to get every blog to post on the environment today. The result is over 16,235 blog posts so far (and still people question the power of blogs).
Since I know I'm planning a trip for the holidays and couldn't take Christian up for his challenge. Instead, I did a little poking around and found this great site with simple actions we can all take to make a difference. It's a pretty basic list and I know I can commit to a few of these this week! Can you?
This is an initiative to get every blog to post on the environment today. The result is over 16,235 blog posts so far (and still people question the power of blogs).
Since I know I'm planning a trip for the holidays and couldn't take Christian up for his challenge. Instead, I did a little poking around and found this great site with simple actions we can all take to make a difference. It's a pretty basic list and I know I can commit to a few of these this week! Can you?
From a marketers perspective one way we can all help the environment is to stop printing collateral that ends up in the trash anyways. One creative way to do this that is in line with the web 2.0 theme is to create interactive PDFs.
On a side note, I can't help but think how a similar campaign can be run in a B2B world. It would definitely increase the buzz if you can get all your partners (maybe customers too) to blog on the same topic on the same day. Maybe a launch annoucement?
On a side note, I can't help but think how a similar campaign can be run in a B2B world. It would definitely increase the buzz if you can get all your partners (maybe customers too) to blog on the same topic on the same day. Maybe a launch annoucement?



