Pulse on the Blogosphere

Web 2.0 Puts the Interactive into Interactive Marketing
Great post from Paul Dunay provides a good layman's term definition of Web 2.0 that is right on - the title says it all.

Consumers Trust Online Reviews
It's no surprise that consumer reviews are valuable but knowing that they are considered Very/Somewhat credible 99% of the time stresses the importance of giving customers a voice.

StumbleUpon: The Antithesis of Google?
Although I would compare StumbleUpon with Digg or del.icio.us versus Google I do think this post gives a good definition of StumbleUpon and the value they provide.

8 Marketing Ideas from Facebook Groups
Wondering how you can use Facebook in your marketing plan? Maybe these ideas will get your creative juices flowing. The last idea - Event Related Groups - seems like an easy place to start...

Blogs are not Forums - Making them a Great Marketing Tool
Having had to give this pitch a few times I thought this post does a good job defining the difference between a blog and forum and how these two communication vehicles should be used. In a nutshell forums are a great tool to offset support costs and to get feedback on products while blogs are for conversation and relationship building.