Tuesday, October 9, 2007

B2B Blogging - Good Example to Learn From

I talked about Sun's blogging policy in a post a couple of weeks ago and how blogging played a major role in increasing their popularity from 99th to 6th. Here I'd like to take a closer look at what they are doing.

Sun has 3614 blogs but this blog is their most popular. Why is this one so special? There are three particular things worth noting:

  • There's personality behind it - this is a guy you want to talk to and maybe one you'd like to meet someday.
  • His writing has a distinct conversational tone. Notice how he weaves in other people and links to them - this is how people talk through blogs.
  • Product mentions - notice how he talks about their products/solutions. It is a Sun blog after all and people aren't expecting them to ignore that fact. As long as it doesn't become a marketing brochure!

You can check out other Sun blogs here.

1 comment:

Anushree said...

B2B Marketing has totally evolved over the years and blogging has now become an integral part of it, as has been correctly pointed out here. Here’s another expert article from the Marketing Head of Nokia Siemens Networks on B2B marketing & its evolution: http://www.strategycentral.in/evolution-of-b2b-marketing/