Friday, August 31, 2007

Yahoo Faces Off with LinkedIn

Well, they’re thinking about it according to this article. This caught my attention for a few reasons:
  1. Although most companies these days are content to purchase these kinds of networks, the limited inventory (who else besides LinkedIn?) led Yahoo to start from scratch. It will be interesting to see how fast Yahoo can grow this artificially vs, LinkedIn's self-propelled viral strategy.
  2. Its not branded "Yahoo!", instead they choose to go with "Y! KICKSTART" - do they feel the "Yahoo!" brand would take away from the legitimacy or coolness of their new offering for business professionals?
  3. One thing I don’t like about Yahoo is there inability to connect their communities. Where’s the integration strategy with HotJobs and Answers?
  4. Where is Google? Are they working on a professional social networking site too? It’s not too often these days that you see Yahoo ahead of Google when it comes to innovation.

As a dedicated LinkedIn user, I hope they’re taking notes because Yahoo! has some pretty cool features planned and I’d hate to have to manage yet another social network if this thing takes off.

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