Check out this interesting article -Networks Try New Ways to End Ad Skipping - it's really about Advertising 2.0 and how television networks are forced to re-think their advertising strategy. Without commercials TV would not be free. So how do we revitalize commercials and prevent those thumbs from hitting the fast forward button?
Begin Advertising 2.0 - the concept of integration and interaction enters the commercial world - read the article for some interesting examples of how some networks are evolving commercial advertising.
1 comment:
I think 3.0 may be here before they can get on board.
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