Tuesday, May 29, 2007

In a World of 2.0 Advertising is No Exception

Check out this interesting article -Networks Try New Ways to End Ad Skipping - it's really about Advertising 2.0 and how television networks are forced to re-think their advertising strategy. Without commercials TV would not be free. So how do we revitalize commercials and prevent those thumbs from hitting the fast forward button?

Begin Advertising 2.0 - the concept of integration and interaction enters the commercial world - read the article for some interesting examples of how some networks are evolving commercial advertising.

1 comment:

Digital Nomad said...

I think 3.0 may be here before they can get on board.