Wednesday, December 15, 2010

Cisco Likes Facebook's Like Button

Cisco has gone live with Facebook’s Like button throughout its Data Center product pages and select Small Business product pages. Cisco continues the trend of staying ahead of the curve in utilizing social media technology to better communicate with its customers and partners. The Like button will give Cisco customers and partners an intuitive and elegant way to share content they find valuable.

Cisco has developed a strategy on how to integrate social media into, leveraging Jeremiah Owyang’s framework, which outlines the evolution of social corporate websites. Today Cisco is proud to announce the rollout of Facebook Like buttons on over 180 product pages on You will notice them when browsing Cisco’s Data Center or small business product areas.

Why Facebook? Cisco has over 685K fans on Facebook across it’s various Facebook pages and it has seen referral traffic from Facebook increase over 50% in the last year. So Cisco’s customers are on Facebook and they are using Facebook to share information – why not make it easier for them to do that? In fact on other Cisco sites where this feature is deployed – Cisco Blogs, News@Cisco and the Cisco Umi site – Facebook quickly became the third biggest traffic referral behind Google and Similarly other companies are seeing huge traffic gains, The Washington Post has seen its Facebook referral traffic climb 290%, ABC News saw an increase of over 250 percent in Facebook referrals and Levi’s, who was an early adopter of this feature saw more than 4,000 likes on it’s website in the first week!

For now this is still just a pilot program at Cisco but if things go well as Cisco suspects, you can expect to see Facebook Like buttons appearing on product pages throughout the site and who knows where next!

I would like to take this opportunity to recognize and thank the Marketing IT team, the Web and User Experience Team, as well as the Data Center and Small Business website strategists, for working with Social Media Marketing to make this happen!

So what do you think…do you “like” it?


social media marketing company said...

What makes videos and music great is that it is more creative, making them a highly potential method of spreading your advertising content.

Shreeonlinejobs said...

Hello LaSandra, First of all i congrats for BABY. Recently i was reading social media examiner blog and i found interview of you. I followed you on twitter and also sended FB friend request. Unlike you i handle all online marketing activities of my company. But i personally fill I have very less knowledge of SocialMediaMarketing.
Please help me to gain the knowledge looking forward for your response.

Sachin Bisaani

social media management said...

Facebook Like connects your blog to millions of people on Facebook. In the blogpost, they have put the graphs to support their claims. For those of you who haven’t considered integrating the Facebook Like buttons into your blog, you may want to take a look at these amazing stats and give it a second thought.

Rich Reader said...

Thanks for the concise high level summary. I love that you are able to make this work on such a large scale. Please keep this fan posted on the campaigns, metrics, analysis, business intelligence, and decisions that flow from the experience

marketing social media Houston said...

i really appreciate it!!

Addy said...

Marketing is getting difficult by difficult as their are more ways of doing marketing. Similarly marketing consultants knows the importance of web 2.0.

SManik said...

Social Media is essential for every site... cisco done it very late

Freelance Website Designer in Delhi

Social Experts said...

Nice Post!

Social Experts is USA based Social Media Marketing Company. We are offer social media marketing services. If you are interested then call us on 314-303-4725 and contact for more information.

Web Design Services India said...

Social Media Promotions and sharing is very important to get the business for professional company especially for web design company.By the way of promotions only we have to reach more consumers and users.
Web Designing Company India | Web Design Company India

Anonymous said...

"Excellent Article.
Enzyme is dedicated to providing exceptional enzyme-focused supplements at the most therapeutic levels available in the natural foods industry and beyond.

Using cutting-edge formulations, in 1998 Enzymedica introduced Thera-blend™ to the industry. Thera-blend is a proven technology for blending multiple strains of enzymes, shown to be far superior in potency over competing brands.

From the beginning, we understood how everything begins with digestion. All food is composed of protein, fat, carbohydrates and fiber. The key to turning food into energy is enzymes. Once food is broken down, the body can rebuild and heal, build or create energy and remove toxins and Digestive Enzyme."

Unknown said...

I absolutely love your blog and find a lot of your post's to be just what I'm looking for. Thanks for sharing lot of informative post. Again, awesome web site!
Social Media Ads in Indore

Stephen Fleming said...

What Cisco has to do with internet marketing? Do it have any relation with internet marketing except that to use internet, large companies are using cisco's routers?? And I am sure that cisco has nothing to do with my copper cups online store. Is't it?

Aasha said...

Truly a very good article on how to handle the future technology. After reading your post,thanks for taking the time to discuss this, I feel happy about and I love learning more about this topic
Digital Marketing Company in India

Unknown said...

Thanks for the information. Helped us to convince most on how this process works and what they could achieve by following these guidelines

Bangalore Web Designing Company, Web Development Company Bangalore

Unknown said...

I am very happy when read this blog post because blog post written in good manner and write on good topic. Thanks for sharing valuable information

Bangalore Web Designing Company, Web Development Company in Bangalore

Anonymous said...

View more info
View more info
View more info
View more info
View more info
View more info
View more info
View more info
View more info
View more info