Wednesday, October 15, 2008

To Blog or Not to Blog?

With only 54 of the Fortune 500 companies blogging, this is a question still being pondered by many. Cisco, HP and Intel are in that blogging minority and Reem Abeidoh of Problogger interviewed me, Tac Anderson of HP and Michael Brito of Intel to come up with A Guide to Corporate Blogging.

Ryan McLean commented on the post stating, "I don't think I will ever be in a fortune 500 company. But if I ever am then this post will come in handy." I agree with Reem's response that despite the company size "ultimately the process is very similar." And although I represented the Cisco blog in this interview I have helped build blogging strategies for many small companies and have followed the same process successfully. So whether you're coming from a big or small company this guide is a must read!

Tac, Michael and myself are also contributors to the Conversations Matter blog.

CORRECTION: Reem is not a Problogger staff member, she is a Social Media Strategist for Outrider.


dominic said...

Hi Lassandra,

I believe that 100's of people in each of these companies blog or participate in conversation as individual, most of the time touching on business/work related topic;
I asked a question in Linkedin about that and here's a (few) answers:

The issue to me is that most companies do not leverage the activity of their people in social media...

It is a problem as consumer want companies to participate, which we see survey after survey.

LaSandra Brill said...

@dominic - that is a very good point. In fact, even though Cisco does have a few corporate blogs they too don't take advantage of individuals who blog (like myself for example). I have said this before but I still think Sun's blog presence and outreach is the one every company should strive to achieve.

Karen Snyder said...

Hi Lasandra,
One major roadbump on the path to expanding our blog program has been our legal department. And there are many other obstacles as well -- maybe I should write a post about those : )

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