Today we had Jeremiah Owyang and Laura Ramos of Forrester co-host a Social Media Bootcamp at Cisco. After the event I was able to catch Laura for a quick interview (unfortunately Jeremiah had to run off to another meeting). Check it out:
I wanted to address that last question again - should it be People-Objective-Strategy-Technology (POST) or People-Objective-Technology-Strategy (POTS)? Laura's response sounds logical and seems to be what everyone who responded to my Tweet agrees with but I'm still not convinced. In talking with Jeremiah about it one thing he said was that “strategy” and “technology” actually go hand-in-hand with some overlap. For example if your planning process led you to creating a blog the strategy that you put together would be very different than if you were creating a Facebook group. Perhaps the right methodology is POSTS so you can revisit the strategy after you've chosen the technology?
UPDATE: For more on the bootcamp read this post from my collegue at Cisco, Brian Ellefritz - "My first Social Media bootcamp, and it didn't even hurt"