Friday, April 18, 2008

Rising Tide of Web Apps Should Lift Marketing 2.0 Boat

One thing worth keeping an eye on from a Marketing 2.0 perspective is new technology that could improve or augment the technology we use. There’s no disputing that although Marketing 2.0 represents a significant change of philosophy and core marketing strategy, new technology enabling faster and more efficient communication and collaboration is at least an enabler, if not the inspiration.

It’s because of this that I’m always excited to hear about further adoption of web-based anything; whether it be a bigger piece of the pie for web-based advertising; more funding to support Web 2.0 apps; or further adoption of web-based office apps.

This week’s news that Google’s web-based applications suite will integrate with’s app is nothing but good news for those of us who live and die with web-tech. Is this going to change the world over night? Of course not. But it will give a certain class of customers a much desired alternative to the Microsoft hegemony in the office apps market. More exciting than that though, it will drive adoption of the web-based office, more reliable web connections, and indirectly, adoption for the technology that makes Marketing 2.0 possible.

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