Tuesday, April 20, 2010

Cool Social Media Survey

The Social Media Examiner just released a new report: 2010 Social Media Marketing Industry Report that covers how marketers are using social media to grow their business. Here are some of the highlights that stuck out for me:
  • The top benefits of social media marketing: The number-one advantage of social media marketing (by a long shot) is generating exposure for the business, indicated by 85% of all marketers, followed by increasing traffic (63%) and building new business partnerships (56%).
  • Twitter, Facebook, LinkedIn and blogs were the top four social media tools used by marketers, respectively. (for Cisco I would move Blogs after Twitter)
  • Only 14% of businesses are outsourcing any aspect of their social media marketing. (I’d say about 14% of groups within Cisco are outsourcing some component of their social media marketing so that’s consistent with what I’m seeing)
  • 56% of marketers are using social media for 6 hours or more each week and 30% for 11 or more hours weekly 
  • Those who've been using social media for years picked Video/YouTube as the top area in which they will be increasing their efforts, with 81%


Tony Karrer said...

Thanks for the pointer to this report. Great stuff.

It would be nice to connect with you around the B2B Marketing Zone. Please let me know if you are interested in participating.

Addy said...

Social media is playing important in internet marketing. Specially good marketing consulting firm knows the importance of it.