Monday, March 9, 2009

Trace Your Marketing Reach

If Web 2.0 is the engine behind the next generation of uber marketing programs, content is still the fuel it uses. In most cases, Web 2.0 is still largely content driven. But now content has evolved past “prepared marketing messaging” and moved into “ability to have an intelligent, relevant conversation”. Either way, content is still king. Whether its blogging, twittering, or creating viral videos – marketing programs are still made up of people who “create message” and people who “distribute message”. The one question that’s difficult to answer however is which parts of our message are resonating. Thanks to a new company called Tynt, there may be a way to find out.

Tynt allows you to track which parts of your web copy is well, copied. Here’s the write up from Leeana Rao at TechCrunch:

Tynt’s product, Tracer, lets website publishers see what content is being copied and pasted off their sites. Each time a user copies content from a website and pastes it into an email, blog or website, Tracer automatically adds a URL link back to the original site’s content, helping to drive traffic back to the original site. Publishers can easily add the Tracer technology to the code of their site by inserting Tracer’s one line of java script in any site template.
As Leaano notes later in her post, there are other solutions for copy protection and tracking – but Tynt’s focus seems to more on marketing than intellectual property protection. As a marketer, I absolutely want people stealing what I write. Copy it and paste it everywhere! Just tell me what parts you liked.

1 comment:

Captain Allen said...

Excellent content. In fact, I like much of what you have to say. I'm slowing changing paradigms at my company but they're clearly not as early to adopt as yours. Congrats on your successes. I look forward to hearing you speak soon. —A