tag:blogger.com,1999:blog-8448954755651247046.post5954110467533867886..comments2024-03-26T23:55:24.119-07:00Comments on Marketing in a Web 2.0 World: Coffee's for ClosersLaSandra Brillhttp://www.blogger.com/profile/09736201493512920902noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8448954755651247046.post-91945923529464183752008-05-29T22:24:00.000-07:002008-05-29T22:24:00.000-07:00Identifying the right audience and creating the ri...Identifying the right audience and creating the right message is only half the battle for marketing folks. The other half, as you rightly pointed out, is making sure the message is seen/heard and that the message is a catalyst for a call to action.<BR/><BR/>I work with customers in different verticals, some of which are effectively looking at Web 2.0 technologies to build communities to influence buying behavior. I tell my customers that communities are not to be viewed as a medium to just spread your marketing message, but rather, view it as a medium to spread the message and create a sense of urgency, thus attaining viral behavior combined with a call to action to make a purchase based on timed events and community feedback.<BR/><BR/>An emerging application of this is what is known as Private Event Retailing in the retail sector, where you create a private, invitation only community with a limited-time sale. The members of this "privileged" community will get a sense of exclusivity and enjoy the uniqueness of the event. The limited time aspect creates the much needed sense of urgency to act and increase the chances of making an impulse purchase. And finally, the social aspect of the experience (being invited and then inviting your friends and possible gaining virtual cash to apply to your purchase) and the communication and advice sharing and online buying experience blogging by the buyers all lead to what you are talking about - that marketing is not about messaging, but about selling product and Web 2.0 and social media marketing is more than just allowing an idea to become viral within a community but allowing the community to influence the buying decision of the members.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8448954755651247046.post-57462394486674371782008-05-29T20:41:00.000-07:002008-05-29T20:41:00.000-07:00Interesting post...If you apply the principles of ...Interesting post...If you apply the principles of Business Networking and practice the skills you will find that networking is more than a business technique: it is a philosophy of giving, sharing and mutual support that will transform the way you do business and the way you live your life. You will find that the business relationships you develop will change, grow, and deepen, providing a limitless variety of <A HREF="http://www.gibline.com/maryspromise" REL="nofollow">business opportunities.</A>Anonymousnoreply@blogger.com