Awareness Networks released study, "Trends in Adopting Web 2.0 for the Enterprise in 2007," based on 112 participants and here are the highlights:
- More than half of enterprise-size organizations utilize Web 2.0 technologies (54 percent), as do 74 percent of companies with less than 500 employees.
- The majority of respondents using Web 2.0 technologies employ a combination of internal- and external-facing tools (64 percent).
- Blogs are the most used Web 2.0 technology (selected by 87 percent of respondents), followed by communities, wikis, RSS feeds and social networking.
- Of companies that use Web 2.0 technology 37 percent are allowed to use social networking sites for business purposes at work.
- The most successful uses of Web 2.0 technologies in their organizations are blogs (44 percent), communities (42 percent) and wikis (39 percent).
- Ninety-six percent report that all Web 2.0 technologies they’ve used have been successful, with 83 percent reporting no clear failures.
- Two-thirds of respondents say limited internal resources to deploy the technology is the biggest obstacle in adopting Web 2.0 technologies. 53 percent say they don't know what social media can do for their company including 73 percent of senior executives - and 23 percent (or nearly one in four) of HR decision makers are unfamiliar with Web 2.0 technologies.
- Looking for proof of success? 91 percent of respondents report that internal-facing online social media will improve communication and collaboration and 47 percent of respondents plan to deploy an internal-facing community in 2008 or 2009.